If content management systems were drinks, WordPress would be the armpit sweat of the gods. WordPress is an easy-to-use, secure publishing platform that can be easily expanded, and you don’t have to pay a king’s ransom to use it either.

WordpressOver a fifth of all sites world wide are built in WordPress. The biggest reason for this popularity is the ease-of-use and the free license. Since WordPress is an open source content management system, you don’t have to pay a single cent to use it. And seeing as it’s so easy to use, you don’t have to suffer through a separate six week long boot camp just to learn its in and outs.

So why is WordPress the best publishing platform for you?

There are numerous reasons. Here are the five top ones.

1. You’re saving money!

Since WordPress is an open source content management system, the license doesn’t cost you anything. WordPress is also very developer-friendly for a CMS. The development process is aided by countless ready-made add-on modules which allow you to expand on its already more than adequate features.

2. Easy to learn and use

If we had to pick a CMS that even your mother could use, it’d be this one. WordPress is the easiest publishing platform on the market, and it’s designed with content creators in mind. It’s easy, even fun, to write and edit your text. You don’t need to go through some long and boring training session before: you can start writing text right away.

3. A clear publishing process and clear roles

Aside from content creation made simple, WordPress offers several different pre-defined user roles for writers. The publishing process is flexible, easy to understand, and complements the company’s own internal publishing pipelines. You can for instance give one portion of your users the right to write posts, while another user group has the right to edit and publish the finished pages. This way the quality of the content is effectively in your control, and you don’t have to worry about bad text getting out there any more. You’re entirely in control!

4. Lightning fast, effective and safe

You’ll notice how fast these pages are: WordPress is fast, effective and safe to use. Since WordPress is the world’s most popular publishing platform, there are more than enough people trying to abuse it. That means it’s already been tested and tried and made safe from the start. Your text is in good hands, and you can sleep in peace at night!

5. Search engine friendly

It’s not rocket science making your site search engine friendly. Since WordPress has been designed explicitly with the needs of content creators in mind, optimizing your site for search engines is simple and barely requires any input from you. And to boot, Google just loves blog-like sites, where the content is constantly being updated. By using WordPress you can guarantee that search engines will find your online service.